5 Myths about selling on Amazon… that you believe to be true

5 Myths about selling on Amazon… that you believe to be true

Amazon has emerged to be a default product search engine for thousands of online buyers. In fact, in a recent survey of 2,000 US consumers, 44 percent said they go directly to Amazon to start their product searches as opposed to 34 percent, who said they use search engines like Google and Yahoo to look for products; remaining head directly to the retailers’ stores. This finding is quite huge for Amazon sellers who prioritize the SEO-end of their storefront a little less, and have end up believing some myths that significantly affects their sane decision making abilities.

Do you sell on Amazon?

Here are 5 popular myths about selling on Amazon that many still believe to be true, including you-

1.       Selling on Amazon is difficult- This was true years back when Amazon wasn’t the biggest marketplace in the world, its services was still at initial stages and internet wasn’t filled with tips and tutorials. But not today! Handling Amazon sellercentral has become relatively easier and so is managing your various other storefronts, webstore software, and comparison search engines – including MagentoGoogle Shopping data feed – with good multi-channel e-commerce solution by your side.

2.       There are ways to trick Amazon search engine- Chances are that you probably have read multiple Amazon SEO guides already, teaching you tips and “tricks”. But the fact is that Amazon is too smart and advanced to be tricked. So it’s search result ranking can’t be rused. You must follow legitimate practices to enjoy higher product visibility on Amazon in the longer run.

3.       Lowest price always win Buy Box- Over 80 percent of Amazon sales is made through Buy Box. No wonder everyone is after winning this winning-box. However, the thing is, it’s easier said than done. Lowest price doesn’t guarantee Buy Box; it is just one of the many factors. So if you’re selling at the cheapest, hoping you might get the Buy Box, you are in for a big surprise.

4.       Getting reviews is most important- Majority of online buyers today read reviews and feedbacks before deciding whether to purchase the products or not. No wonder so many Amazon sellers are into buying fake product reviews these days. Sadly, as important as it is, it’s not the “most important” selling factor. So have you been obsessively worrying about getting reviews, spending all your energy and resources in this area, stop now!

5.       It takes time for new sellers to enjoy decent return- Mentioned already that selling on Amazon is relatively easier today; so is enjoying a decent revenue. Sure there exist a host of challenges, including high entry level competition, highly demanding customers and the hassle of handling “everything technical”. But they are all solvable with right strategies and e-commerce solution.

These are 5 very common myths about selling on Amazon that many newbies still believe to be true. But now you know, get your information, facts and ideas fixed, and map a perfect Amazon selling strategy like a pro right away.